Privacy policy


Data protection declaration

Unless stated otherwise below, the provision of your personal data is neither legally nor contractually obligatory, nor required for conclusion of a contract. You are not obliged to provide your data. Not providing it will have no consequences. This only applies as long as the processing procedures below do not state otherwise.
“Personal data” is any information relating to an identified or identifiable natural person.

 

Server log files
You can use our websites without submitting personal data. 
Every time our website is accessed, user data is transferred to us or our web hosts/IT service providers by your internet browser and stored in server log files. This stored data includes for example the name of the site called up, date and time of the request, the IP address, amount of data transferred and the provider making the request. The processing is carried out on the basis of Article 6(1) f) GDPR due to our legitimate interests in ensuring the smooth operation of our website as well as improving our services.
 


Customer account      Orders      
 

Customer account
When you open a customer account, we will collect your personal data in the scope given there. The data processing is for the purpose of improving your shopping experience and simplifying order processing. The processing will be carried out on the basis of art. 6 (1) lit. a GDPR with your consent. You can withdraw your consent at any time by contacting us without affecting the legality of the processing carried out with your consent up to the withdrawal. Your customer account will then be deleted.
 
Collection, processing, and transfer of personal data in orders
When you submit an order we only collect and use your personal data insofar as this is necessary for the fulfilment and handling of your order as well as processing of your queries. The provision of data is necessary for conclusion of a contract. Failure to provide it will prevent the conclusion of any contract. The processing will occur on the basis of Article 6(1) b) GDPR and is required for the fulfilment of a contract with you. 
Your data is transferred here for example to the shipping companies and dropshipping providers, payment service providers, service providers for handling the order and IT service providers that you have selected. We will comply strictly with legal requirements in every case. The scope of data transmission is restricted to a minimum.
 


Contact       Evaluations       Newsletter      
 

Collection and processing when using the contact form 
When you use the contact form we will only collect your personal data (name, email address, message text) in the scope provided by you. The data processing is for the purpose of making contact. By submitting your message you agree to the processing of your transmitted data. Processing will be carried out on the basis of art. 6 (1) lit. a GDPR with your consent.You can withdraw your consent at any time by contacting us without affecting the legality of the processing carried out with your consent up to the withdrawal. We will only use your email address to process your request. Finally your data will be deleted, unless you have agreed to further processing and use.
 
Data collection when you post a comment 
When you comment on an article or a contribution, we collect your personal data (name, email address, comment text) only in the scope provided by you. The processing serves to allow you to comment and to display comments. By submitting the comment you agree to the processing of the transmitted data. The processing will be carried out on the basis of art. 6 (1) lit. a GDPR with your consent. You can withdraw your consent at any time by contacting us without affecting the legality of the processing carried out with your consent up to the withdrawal. You personal data will then be deleted.
 

On publication of your comment only the name you have entered will be published.
 

Käufersiegel customer rating tool 
Our website uses the ‘Käufersiegel’ customer rating tool by Händlerbund Management AG (Torgauer Straße 233 B, 04347 Leipzig). Following your order, we would like to ask you to evaluate and comment on your purchase with us.
We will write to you for this purpose via email, making use of the technical system of the provider of the ‘Käufersiegel’ rating tool in processing the order.
As part of this, your data is processed either with your consent or on the basis of our legitimate interests.
Processing is carried out on the basis of Article 6(1)(a) GDPR with your consent, insofar as you have expressly consented to the receipt of feedback requests. You can withdraw your consent at any time using the corresponding link in the email, without affecting the legality of the processing carried out with your consent up to the withdrawal. Your email address will then be removed from the distributor.
Processing is carried out without your express consent on the basis of Article 6(1)(f) GDPR due to our justified interest in truthful, verified evaluations of our services as part of direct advertising. For this purpose we send you a feedback request electronically for our own goods or services which you have already purchased from us. Emails are sent to the address that we obtained from you in the course of selling a good or service. The sending of feedback requests is subject to the proviso that you have not objected to the use of your email address.
You can object to this at any time by notifying us. You will find the contact details for exercising your right to object in our imprint. You can also use the link provided in the feedback request. This will not involve any costs other than transmission costs at basic tariffs.
The personal data saved for this purpose in the technical system of the ‘Käufersiegel’ rating tool will be deleted three months after the delivery of goods recorded for evaluation.
 
Use of your email address for mailing of newsletters
We use your email address outside of contractual processing exclusively to send you a newsletter for our own marketing purposes, if you have explicitly agreed to this. The processing will be carried out on the basis of art. 6 (1) lit. a GDPR with your consent. You can withdraw your consent at any time without affecting the legality of the processing carried out with your consent up to the withdrawal. You can unsubscribe from the newsletter at any time using the relevant link in the newsletter or by contacting us. Your email address will then be removed from the distributor.
 


Shipping companies       Merchandise management      
 

Forwarding of your email address to shipping companies for information on shipping status
We forward your email address to the shipping company in the course of contractual processing, if you have explicitly agreed to this in the order process. The forwarding is for the purpose of informing you by email on the shipping status of your order. The processing will be carried out on the basis of art. 6 (1) lit. a GDPR with your consent. You can withdraw your consent at any time by contacting us or the transport company without affecting the legality of the processing carried out with your consent up to the withdrawal.
 
Use of an external merchandise management system
We use a merchandise management system in the course of order processing for the purposes of contractual processing. For this purpose your personal data as collected in the course of the order will be sent to

plentymarkets GmbH, Bürgermeister-Brunner-Straße 15, 34117 Kassel, Germany 


Payment service providers      

Use of PayPal
All PayPal transaction are covered by the PayPal Data Privacy Statement. You can found this at https://www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=en



Cookies 

Our website uses cookies. Cookies are small text files which are saved in a user’s internet browser or by the user’s internet browser on their computer system. When a user calls up a website, a cookie may be saved on the user’s operating system. This cookie contains a characteristic character string which allows the browser to be clearly identified when the website is called up again.
We use these cookies to make our offering more user-friendly, effective and secure. Cookies also allow our systems to recognise your browser after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. These services require the browser to be recognised again after a page change.
Processing is carried out on the basis of art. 6 (1) lit. f GDPR due to our largely justified interest in ensuring the optimal functionality of the website as well as a user-friendly and effective design of our range of services.
Cookies will be stored on your computer. You therefore have full control over the use of cookies. By choosing corresponding technical settings in your internet browser, you can be notified before the setting of cookies and you can decide whether to accept this setting in each individual case as well as prevent the storage of cookies and transmission of the data they contain. Cookies which have already been saved may be deleted at any time. We would, however, like to point out that this may prevent you from making full use of all the functions of this website.
Using the links below, you can find out how to manage cookies (or deactivate them, among other things) in major browsers:
Chrome Browser: https://support.google.com/accounts/answer/61416?hl=en
Internet Explorer: https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac



Analysis      Advertising      Partner program      

The data processing described subsequently in this section, especially the setting of cookies, will be carried out on the basis of art. 6 (1) lit. f GDPR due to our largely justified interest:

- in the needs-based and target-oriented design of our website, for example, with tools for analysis and statistics

- in addressing the website visitors in a targeted manner using interest-based advertisement, e.g. using conversion tracking

- in measuring the success of partner advertising and thereby the correct billing of commission as part of the partner program

You have the right to veto this processing of your personal data according to art. 6 (1) lit. f GDPR, for reasons relating to your personal situation.

 

Use of Google Analytics 
Our website uses the web analysis service Google Analytics by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). 
Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller responsible for your data if you have your habitual residence in the European Economic Area or Switzerland. Google Ireland Limited is therefore the company affiliated with Google which is responsible for processing your data and for compliance with applicable data protection laws.
The processing of data serves to analyse this website and its visitors. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services to the website operator relating to website and internet use. The IP address communicated by your browser as part of Google Analytics is not associated with any other data held by Google. Google Analytics uses cookies, which make it possible to analyse your use of the website. The information generated by the cookie regarding your use of this website is usually transferred to a Google server in the USA and stored there. IP anonymisation is activated on this website. Google uses this to shorten your IP address beforehand within Member States of the European Union or in other signatories to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. Your data may be transmitted to the USA. Following the US-EU Data Protection Agreement, Google has become “Privacy Shield“ certified and is therefore obliged to observe European data protection laws.  You can prevent collection of the data (including your IP address) generated by the cookies and related to your use of the website by Google as well as the processing of this data by Google by downloading and installing the browser plug-in available at the following link [https://tools.google.com/dlpage/gaoptout?hl=en]. You can set an opt-out cookie to prevent collection by Google Analytics across devices. Opt-out cookies prevent the future collection of your data when you visit this website. You need to opt-out on all systems and devices in use for this to work comprehensively. If you click here, the opt-out cookie is set: Disable Google Analytics.  
You can find more detailed information on the terms and conditions of use and data protection at https://www.google.com/analytics/terms/gb.html and at https://policies.google.com/?hl=en.
 

 

Use of the remarketing or “similar target groups” function by Google 
Our website uses the remarketing or “similar target groups” function by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller responsible for your data if you have your habitual residence in the European Economic Area or Switzerland. Google Ireland Limited is therefore the company affiliated with Google which is responsible for processing your data and for compliance with applicable data protection laws.
This function serves to analyse visitor behaviour and visitor interests. Google uses cookies to analyse website use, forming the basis for producing interest-related adverts. Cookies allow for the recording of website visits as well as anonymised data on the use of the website. The personal data of website visitors is not saved. If you then visit another website in the Google display network you will then be shown adverts which are more likely to take previous areas of product and information interest into account. Your data may also be transmitted to the USA. Following the US-EU Data Protection Agreement, Google has become “Privacy Shield“ certified and is therefore obliged to observe European data protection laws. For this purpose you can permanently deactivate the use of cookies by following the link below and downloading and installing the plug-in: support.google.com/ads/answer/7395996?hl=en
Alternatively, you can deactivate the use of cookies by third parties by calling up the Network Advertising Initiative deactivation page at https://www.networkadvertising.org/choices/ and following the opt-out instructions. You can find more detailed information on Google remarketing as well as the associated data protection declaration at: https://www.google.com/privacy/ads/

 
Use of Google Ads conversion tracking 
Our website uses the online marketing programme “Google Ads”, including conversion tracking. Google conversion tracking is a service operated by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). 

Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller responsible for your data if you have your habitual residence in the European Economic Area or Switzerland. Google Ireland Limited is therefore the company affiliated with Google which is responsible for processing your data and for compliance with applicable data protection laws.
If you click on adverts placed by Google, a cookie is placed on your computer for conversion tracking. These cookies have limited validity, do not contain any personal data and thus cannot be used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, we and Google can recognise that you have clicked on the advert and were forwarded to this page. Every Google Ads customer receives a separate cookie. Therefore, it is not possible to track cookies relating to the websites of AdWords customers. The information collected using the conversion cookie serves the purpose of producing conversion statistics. This allows us to find out the total number of users who have clicked on our adverts and were forwarded to a page equipped with a conversion tracking tag. However, they do not receive any information with which could be used to personally identify users. You can prevent the storage of cookies by choosing corresponding technical settings in your internet browser. We would, however, like to point out that this may prevent you from making full use of all the functions of this website. You will then not be included in the conversion tracking statistics.You can also deactivate personalised advertising in Google’s advertising settings. You can find an introduction to this at https://support.google.com/ads/answer/2662922?hl=en You can also deactivate the use of cookies by third parties by calling up the Network Advertising Initiative deactivation page at https://www.networkadvertising.org/choices/ and following the opt-out instructions.You will find more information as well as Google’s data protection declaration at: https://www.google.de/policies/privacy/

 
Using the ADCELL partner program
We use the “ADCELL” partner program of Firstlead GmbH (Rosenfelder Str. 15-16, 10315 Berlin; “ADCELL”).
If you click on adverts with a partner link, ADCELL places a cookie on your computer for conversion tracking. These cookies ensure the correct billing for the partner program by recording the success of an advert. Cookies identify the fact that you have clicked on an advert and can track the origin of the order with the advertiser. ADCELL also uses tracking pixels. These enable information such as the number of visitors to the pages of the website to be analysed.
The information generated by the cookies and tracking pixels about the use of this website (including the IP address) and delivery of advertising formats is transferred to an ADCELL server and stored there. ADCELL can also identify that the partner link was clicked on this website. Under certain circumstances, ADCELL can pass on this (anonymised) information to its contractual partners, although data such as the IP address is never combined with other stored data.
You can disable tracking by ADCELL by following the link: https://www.adcell.de/datenschutz. You will then not be included in the conversion tracking statistics.
You can prevent the storage of cookies by choosing corresponding technical settings in your internet browser. After doing this, it is however possible that you will not be able to use all functions of the website fully.

 


Plug-ins
 

Use of YouTube
Our website uses the function for the embedding of YouTube videos provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “YouTube”). YouTube is an affiliated company of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA;“Google”).
This feature shows YouTube videos in an iFrame on the website. The option “advanced privacy mode” is enabled here. This prevents YouTube from storing information on visitors to the website. It is only if you watch a video that information is transmitted to and stored by YouTube.
Your data may also be transmitted to the USA. Following the US-EU Data Protection Agreement, Google has become “Privacy Shield“ certified and is therefore obliged to observe European data protection laws. 
Further information on the data collected and used by YouTube and Google, your rights and privacy can be found in YouTube’s privacy policy (https://policies.google.com/privacy?hl=en).
 


Rights of persons affected and storage duration
 

Duration of storage 
After contractual processing has been completed, the data is initially stored for the duration of the warranty period, then in accordance with the retention periods prescribed by law, especially tax and commercial law, and then deleted after the period has elapsed, unless you have agreed to further processing and use.
 
Rights of the affected person
If the legal requirements are fulfilled, you have the following rights according to art. 15 to 20 GDPR: Right to information, correction, deletion, restriction of processing, data portability. You also have a right of objection against processing based on art. 6 (1) GDPR, and to processing for the purposes of direct marketing, according to art. 21 (1) GDPR.
 
Contact us at any time. Our contact details can be found in our imprint.
 
Right to complain to the regulatory authority
You have the right to complain to the regulatory authority according to art. 77 GDPR if you believe that your data is not being processed legally.
 
Right to object
If the data processing outlined here is based on our legitimate interests in accordance with Article 6(1)f) GDPR, you have the right for reasons arising from your particular situation to object at any time to the processing of your data with future effect.
If the objection is successful, we will no longer process the personal data, unless we can demonstrate compelling legitimate grounds for the processing that outweigh your interests or rights and freedoms, or the processing is intended for the assertion, exercise or defence of legal claims.
 
If personal data is being processed for the purposes of direct advertising, you can object to this at any time by notifying us. If the objection is successful, we will no longer process the personal data for the purposes of direct advertising.
 

last update: 19.11.2018

Deactivating Google Analytics Tracking

You can prevent the storage of all cookies by adjusting the settings of your browser. Deactivating all cookies may lead to impaired functionality on this and other websites. You can furthermore prevent data transmission to Google and the processing of personalised data (incl. your IP address) on part of Google, by downloading and installing the following browser plugin: https://tools.google.com/dlpage/gaoptout?hl=en-GB. We also offer the possibility to deactivate the collection of data pertaining to your website usage for this website by clicking on the following link: Deactivate Google Analytics. In this case, a particular opt-out cookie is set, which prevents future collection of your usage data when visiting this website.